So you want to be ranked on major search engines like Google for searches by potential patients all around you for dental needs? How do we go about achieving this?
After running hundreds of dental market campaigns for our clients we can tell you what is and not involved in Search Engine Optimization for dentists in 2018.
Good Dental SEO begins with thorough market research and keyword research. Before spending much energy in optimizing for certain keywords we need to know that there is good search volume and also that this keyword is of high relevancy to what you are trying to offer as well as the traffic that this keyword would bring is of what we refer to as “high commercial intent”. This means that people that are searching this search term, are in buying mode and are looking to purchase a service or product from the practice rather than “research based search”, where the searchers only seeks to learn information.
Research based search is of little value to businesses most times as it means that visitor is not in buying mode. How can you determine what keywords are research based search and which keywords have high commercial intent? This mainly comes from experience.
This research can be carried out using various tools such as Semrush, Google Analytics, AdWords Keyword planner and many other online tools. Once the keywords have been decided upon, next begins the work of optimization.
Dental SEO is not
- Spammy black hat linking
- Out dated linking building
- Over saturating content with target keyword
- Trying to track search engines
Dental SEO is
- Unique and high value blogging
- Great content
- Fast loading websites
- Accurate and convincing meta tags
- Intuitive website navigation
- All round good user experience
The first part of good SEO is ensuring your website is providing your users with great UX (User experience). Ranking on major search engines like Google is no longer about trying to figure out what their algorithm (equation) for calculating rankings or trying to trick the search engines. The best approach is to try to give website visitors the best user experience possible.
This starts at the very beginning when your website ranks on a search engine search and the searcher reads the Meta data description of your website. The more convincing and relevant this meta data is to the searcher’s search term, the more likely they are to click on your listing which indicates to the search engine that your website has a high CTR (Click Through Rate), which of course is a strong ranking signal.
Once the searcher has clicked on your websites link, the website should load as fast as possible. Google sets the standard at a page load time of 3 seconds or less. The slower the load time of your website is, the more it will frustrate the user, leading to bad user experience and the visitor leaving prematurely. This early leaving of the website can be measured by a metric known as Bounce rate.
The bounce rate of a page is the percentage of people that leave soon after arriving on that page without visiting any other pages. As you can imagine, weak content, lengthy load times, non-relevant content and many such ranking factors lead to high bounce rates. Thus minimizing bounce rates is of high priority as it indicates you are giving good user experience and in turn achieving better rankings on major search engines like Google.
If you follow the basics of Dental SEO outlined in this article, you will achieve 90% optimization and well on your way to ranking higher on search engines. However, the reality is that the average person doesn’t have the knowledge, tools or time to effectively compete against professionals trying to rank their competitors websites online. If you would like help to make your dental clinic more dominant in your target area, contact our team at Grow Marketing on 1300 669 618 and we can help you to generate more bookings and rank higher with our high performing SEO services.