How Do You Redesign Your Dental Website?

A person using a laptop

A potential patient is desperately seeking relief from tooth pain. Despite being quite anxious about dental visits, they are determined to find a clinic where they’ll feel comfortable and cared for. While looking for a dental clinic nearby on the internet, they stumble upon yours. 

What do they see when they land on your dental website? A sleek, inviting and easy-to-navigate website that reflects comfort and care? Or an outdated and cluttered website? 

Your website is often the first glimpse potential patients get of your clinic. In today’s digital age, an outdated, commonplace website that’s not user-friendly can leave potential patients running to your competitors. 

So, if you want your dental website to echo the professionalism, warmth, and state-of-the-art dental technology and facilities that embody your practice, it may be time to redesign it.

We know you already have your hands complete with providing quality dental care to your patients, leaving little to no time to focus on your website. At Dental Marketing Co., we can help you redesign your website or do it for you, so your website gets the upgrade it deserves.  

What is a Website Redesign? 

It’s not just about tweaking your website here and there. A redesign involves significant changes to everything from visuals and navigation to code and content. We’re talking about giving the digital face of your clinic a total makeover.

A successful website redesign isn’t just about making your website look good. It’s about boosting both aesthetics and functionality in a way that drives conversions, reduces bounce rates and earns the trust of potential patients. 

Is it Time for a Website Redesign? 

Wondering if it’s time to give your dental website a redesign? Here are some questions you can ask yourself: 

– Does your website design look outdated, like it’s from the early 2000s?

– Is your site mobile-friendly?

– Have you noticed a downward trend in conversions/bookings? 

– Are there technical issues with the website? 

– Is the website easy to navigate and user-friendly? 

If you find yourself nodding to any of these questions, your website is due for a redesign! 

How to Redesign Your Website?

Analyse Performance Metrics 

Before diving headfirst into a website redesign, a deep dive into your website’s performance is a must. Here are some site metrics you need to consider: 

  • Traffic Sources: Where are your visitors coming from? 
  • Bounce Rate: Are visitors sticking around or leaving after a quick peek? 
  • Conversion Rate: How often do visitors take action like booking an appointment?  
  • Page Load Time: Does your site load quickly? 
  • Mobile Responsiveness: Does your website function properly and look as good on a smartphone as it does on a desktop? 
  • User Feedback: What are your users saying about your site?
  • Search Engine Rankings: How’s your site ranking on search engines? 

By analysing these key performance metrics, you can uncover valuable insights that will shape your website redesign!

Research Your Competition 

Check out what your competitors are doing – their design, content and marketing strategies. Take notes on what’s working for them, what they are doing right and where they might be falling short. It will give you valuable insights that will ensure your redesigned website is on par with your competitors or better.

Understand Your Target Audience

Knowing your audience like the back of your hand is very important. Because once you understand your target audience (such as their likes, dislikes, online behaviour and habits), you can tailor your website redesign to speak directly to their needs and preferences. 

Even if you’ve done this step before, revisiting your research is worth it because markets and audience preferences can change over time. 

And remember, a good understanding of who your website is speaking to is very important because a website that speaks to everyone speaks to no one.  

Set Your Website Redesign Goals and Create a Plan

Setting proper goals can get you halfway to success. 

Start off by thinking about what you want to achieve by redesigning your website. Do you want to boost conversions? Or do you want to improve mobile traffic? 

Once you’ve nailed down your goals, break down each of these desired goals into actionable steps. For instance, if you want to boost conversions, you may want to consider improving the site layout to draw people to your CTA buttons or ‘Contact Us’ page. 

Define Your Visual Style and Design 

Deciding your dental website’s look and feel is a crucial aspect! You must make sure your visual style aligns with your clinic’s brand identity and values. When doing so, you must also focus on design aspects that will improve the user experience. 

Here are some design tips you can try out: 

  • Organise site elements by importance and create a clear hierarchy. You can use larger text for titles and place essential buttons like CTA buttons in strategic positions. 
  • Make key features stand out by playing with different textures, colours and brightness. 
  • Ensure your elements (text, buttons, images, etc.) are evenly balanced to create visual harmony. 
  • Add visuals and unique brand elements. 

Create a Sitemap 

Think of a sitemap as the blueprint for your website redesign – a layout of all your pages and how they connect. By creating a clear and organised sitemap, you can organise your web pages to create a user-friendly experience that seamlessly guides your visitors through the site. 

Check if these essential pages exist in your current website or make sure to include them when mapping out your website pages:

  • Homepage 
  • About page 
  • Services page
  • Contact page 
  • Blog 
  • Patient Stories 
  • Before and After Gallery 

Develop Your Content Strategy 

Redesigning your website also means updating your content as well, but there’s no need to start from scratch. Just focus on what works and refresh what doesn’t. Here are some things that you can do: 

  • Craft user-centric content that speaks to their needs and interests. 
  • Keep your content concise with short sentences and paragraphs to hold attention and improve readability. 
  • Your content should reflect your clinic’s personality. Decide on a tone of voice that suits your brand and stick to it—friendly, professional, or quirky! 
  • Always keep user intent in mind to ensure your content caters to their needs. 

Optimise the Entire Website for SEO 

If you don’t optimise your entire website for SEO during a redesign, you risk dropping in search rankings, organic traffic and conversions. That’s why you should optimise your entire website for SEO, from your landing pages to your blog. 

Do the following to see your website climb search engine rankings: 

  • Identify keywords potential patients use when searching for dental services and use them naturally throughout your content. 
  • Add alt text that describes images accurately.
  • Use relevant keywords in your meta tags. 
  • Keep your domain name consistent to boost brand recognition and trust. 
  • Create a 301 redirect map if you are making structural or domain changes. This ensures old URLs seamlessly redirect to new ones. 

Mobile-Friendly and Responsive Design 

We live in a world where your next patient is Googling “best dentist near me” while sipping their morning coffee. That is why having a mobile-friendly and responsive web design is a non-negotiable. If your website is not mobile-friendly, you’ll have tough luck appearing on search engine results because the search engine prefers mobile-first indexing. 

So, whether your potential patients are viewing your website on a mobile device or a desktop, your website design should be able to display the content differently based on the screen size. 

Remember, a mobile-friendly site isn’t just a nice-to-have, it’s a must because your website’s first impression is everything. With more and more people using their phones to book appointments and scope out dentists, being mobile-ready is the best way to watch your patient list grow. 

Your website is often the first point of contact for your next patients, so investing time and effort in a well-executed website redesign project is never a waste. 

Think your website needs a redesign? Dental Marketing Co. is here to help.