Dental Marketing Co

Dental Marketing Co is a 100% Australian owned and operated company based in Melbourne and currently expanding into other capitals. We are a collective of professionals, each one specialising in a separate element of Digital Marketing to deliver to our clients a holistic and complete approach to online marketing.

Dental Marketing Co understands that what is ultimately important to a business is revenue and not rankings or online traffic. Which is why our primary focus is on how rankings and online traffic convert into revenue and bookings, we then consistently improve this conversion to ensure that our clients business don’t just grow online, but also grow in the real world.

Over the years of running many campaigns for our dental clients we recognised patterns that were a precursor to campaign success. By continuously honing in on these patterns and replicating them into every new campaign we run, Dental Marketing Co has been able to achieve some spectacular results where we were able to increase patient bookings by 30, 50 and sometimes as many as 100 new bookings per month. Through this we have also enjoyed some of the lowest ( less than 8%) client attrition rates in our industry and most of our original clients that started with us when we first began are still with us to this day.

We are very data oriented as data is what allows Dental Marketing Co to take educated and accurate actions that net positive results. No campaign begins without a significant time investment in Market Research. Questions such as who are our ideal clients? What triggers a purchase or booking from our ideal clients and where and when and how many of these clients are looking are all an integral part of this process.

Our commitment is to create continuous and on-going growth for our clients whether they are just looking to increase awareness for their clinic in the community, fill up some empty slots in the books, add another chair, hire another dentists or even open another clinic. We only work with 1 client in each area. So if we start with you, we won’t take on your competitors. Within reason, if we don’t meet expectations, as set out at the launch of our marketing campaigns, we provide a complete money back guarantee. We are approached by new clinics all the time, so get in touch before your competitors do!

Dental Web Design & Development

Not all websites are built equal, they can be built in as many ways as there are shades of grey. For example, on one end of the spectrum you can jump on a template-selling website, buy a template, customise it and have it up within a week. Alternatively, you can start by understanding your target audience and what designs work for them. Hire a UI/UX (User experience and User Interface) specialist to come up with a mobile-first design that hits your aesthetic, ties in with your branding, is relatable to your target audience and is designed to convert website visitors to customers. Then hire software engineers to hand-code that website to load extremely fast and deploy it on the fastest servers available.

We do things on the latter mentioned side of the spectrum. It is time costly, laborious and sometimes even fatiguing. But it is the right way to do it and, from our experience, it is the only way to do it. Your website is your clinic’s rep to the world. The better it is at providing great user experience as well as educating and convincing visitors, the more patients you will get over its lifetime and the better your marketing activities will work. We don’t just build beautiful websites, we build high-functioning, professional websites that generate revenue.

To understand SEO deeper, it helps to ask the following question. Why would you go to Woolworths over Coles? One answer may be better customer service or a wider array of products. This is how people think of search engines: ‘Why would I go to Google over Bing? If Google consistently gives me better and more relevant results for my searches, I’ll choose Google every time.’ Likewise, Google wants to ensure that when someone searches for dentists in their area, you are the absolute best fit to bring up at the top of their search results, so that we keep choosing Google.

The next question we must absolutely understand is, what exactly is their criteria that determines ‘best fit’? The answer to that is an equation that is incredibly complex and designed to mimic human judgment about user experience, this is called a search engine’s ‘Search Algorithm’. Our job is to figure out this incredibly complex equation for you, better than your competing clinics can. Due to the complexity of this equation, many different specialists are required, talented Copy Writers, Creative Media Specialists, Software Engineers, User Experience (UX) Specialists and finally SEO specialists. We have an entire team of highly knowledgeable specialists in each discipline which gives us the edge. We are not a one-man band but rather an army of elites, ready to go to war for you. This has resulted in us achieving not just local, city wide or even statewide rankings for some of our clients but even extremely difficult national page 1, position 1 rankings.

At the heart of every successful marketing campaign is a strategy that is born from thorough and accurate Market Research & Strategy. Using online analytics tools and Competitor analysis we create reports that are the foundation of the strategy and the cornerstone of effective marketing campaigns

Our Marketers use their many years of experience in research and strategy to craft campaigns that are based on accurate data. For where there is no data, there are only guesses. This is one of the primary factors that differentiates us from our competition. Combining many years of experience and the use of accurate data, the likelihood of marketing success is increased manyfold.

Creating engaging and impactful content is one of the most important and cost-effective strategies when looking to maintain and boost revenue for your clinic. Different pages need different types of content, from educational content that positions you as an authority on the topic to emotive content that is full of emotion-evoking language that drives visitors to book.

We work in areas as diverse as search engine optimization, social media marketing, email marketing and digital marketing whilst adhering to the dental content guidelines as outlined by AHPRA to deliver new patients for our clients.

We have carefully created a seamless process for our Social Media Specialists to work closely with in-clinic staff to capture everyday content like before and afters, patient testimonials, social events etc. We will then curate that media, add content, edit it and strategically push it out through Social Channels to maximise engagement.

From here, we create a highly engaging and interactive social media presence that will build your practice’s awareness, drive more website traffic and encourage new bookings. Our Social Media Specialists will devise targeted campaigns to increase your reach to high value dental patients that will ultimately convert into revenue for your dental practice.

Video connects with patients and website visitors in a way that words just aren’t capable of doing. They position you as an authority, they help with search engine rankings, they increase conversion rates of website visitors into bookings and so much more. However, the difficulty for most practices is the lack of relationships with talented videographers and photographers, as well as editing and choreography.

We have a network of talented professionals around the country whom we work with and trust to create aesthetic, engaging and educational dental content. We then choreograph the videos prior to the shoot to ensure they achieve the desired outcome. From interview-style clinic videos that positions clinics as people and helps relieve patient dental anxiety, cinematic clinic walkthroughs and overviews, to treatment focused educational videos. We have you covered.

Paid Ads on Search Engines and Social Media alike can at times get an unfounded negative reputation as not working or being expensive. However from many years of experience running Ad campaigns, we can tell you they unequivocally have their place in your marketing tool box and can work when done right. How well they work and how expensive they are is really in the hands of the operator that is working the levers in the back of the ad campaign and the quality of your landing pages. The better the campaign is, the better your ads will work and the lower your Cost Per Click(CPC) and Cost Per Acquisition(CPA) will become.

Writing highly engaging ad-copy, designing conversion oriented landing pages, writing captivating landing page content that pulls on emotional triggers and creating attractive lead magnets to incentivise ad traffic to convert are just one part of the equation. A highly trained and experienced PPC Specialist continuously utilising campaign data to optimise the campaigns month by month to increase conversions is the second part of this equation. Put these two together and you have a recipe for success and dental patient bookings. Over the past 8 years we have generated over $70 million for our clients through PPC ads by employing this simple formula.

Frequently Asked Questions

An intimate knowledge of dentistry is required as well as past experience in driving many campaigns for dental clients to understand which type of marketing is required for your dental practice and how to orient them to deliver new patient bookings. Our dental marketing agency also has many years of experience working within the guidelines of ADA, as well as AHPRA.

If you have been operating for a few years and are finding that you want to change the image of the clinic or new management has taken over, a rebrand may be the right answer for you. Rebranding your clinic helps to align yourself better with your target market, making you more attractive and differentiating you from your competition on a non-price basis.

A fundamental law of marketing is that any good business should have at least 5 channels of marketing. That could be Ads, SEO, word-of-mouth, referrals, Social Media etc. By creating smart and strategic campaigns for these channels, we can drive quality traffic to your website, who are in “buying mode” and are in need of a dentist or dental services. Then we ensure that the website this traffic lands on is highly persuasive, positions you as the best around and looks professional. Following these steps will ultimately result in more patients for your clinic.

E-mail marketing and social media marketing are great ways to retain current patients and gain new patients. We can help you build sustainable relationships by optimising your social profiles for maximum engagement and using attractive, impactful content for e-mail communication.

Whether you want a complete rebrand, are looking to start a new dental clinic, or seeking patients for Cosmetic, Implant, Emergency, Ortho and any other type of dentistry, we have the experience and knowledge to attract quality dental patients that will help you grow.

We Create
Solutions For
Dental Clinic Growth.