Dental Content Writing
Our team develops effective content strategies for forward thinking Dental clinics. We have a proven track record in increasing search engine rankings. Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media. We work in areas as diverse as search engine optimisation, social media marketing, email marketing and digital marketing whilst adhering to the dental content guidelines as outlined by AHPRA.
To provide strategic content solutions designed to communicate, inform, grow brand, revenue and customer base which will in turn position our clients as “Authorities” in the dental industry through accurate and well written website content.
We achieve your business objectives by creating an integrative content strategy, increasing engagement from the relevant demographic. So as to develop an effective content strategy, we would require the following information to be provided as part of projects:
- Brand guidelines (overview of your brand’s history, vision, personality)
- Corporate values or a mission statement, words that define the values the clinic would like to convey
- Size of clinic(s)
- Marketing Objectives
- Target Audience
- Major Competitors
- Certifications, Training/Education, Insurance
- Client’s unique selling proposition
- Key features and benefits surrounding service(s)/product(s) offered by client
- Service Areas targeted by client
- Existing marketing materials, case studies, product demos, customer feedback, testimonials and FAQs.
- Information for ‘About Us’ Content (Team bios, contact information and other relevant content)
- Other special terms/conditions/phrases