Warrnambool Smile Dental

Warrnambool Smile Dental

Challenge

Located in Victoria, Warrnambool Smile sought to strengthen its presence in the dental market, enhance patient engagement, and attract individuals seeking premium dental care. They also set a bold target for Bizgrow: to fill the appointment books of their newly opened second clinic within two years.

Solution

Bizgrow delivered a multi-faceted digital strategy that exceeded expectations, encompassing:
  • Website Development: Designed and built a sleek, user-friendly website to reflect their expertise and provide an intuitive patient experience.
  • Social Media Management: Crafted engaging content to foster a loyal community and build trust with patients.
  • SEO Optimisation: Boosted online visibility with best practices, driving sustained organic growth.
  • PPC Campaigns: Executed precision-targeted ads to attract high-value patients, focusing on services like dental implants.

Impact

SEO Domination:

  • Developed a loyal community, enhancing patient trust.
  • Achieved a 238% growth in visibility over 12 months.
  • Secured 330+ first-page rankings and 110+ top 3 keywords.

PPC Precision:

  • We gained a remarkable increase in potential clients, generating over 120 leads in just six months. In September alone, our 'Implants' campaign produced 42 leads, clearly demonstrating the effectiveness of our precision targeting strategy.
  • Reduced cost per click (CPC) by 33.10% and increased click-through rate (CTR) by 19.85%.

Rapid Growth:

  • Successfully filled appointment books for the second clinic within seven months, far surpassing the two-year target.
  • Enabled consistent bookings, with schedules booked two weeks in advance.

Results

Bizgrow transformed Warrnambool Smile's digital presence, positioning it as a leader in Victoria's dental industry. The strategic combination of a modern website, enhanced visibility, and effective patient outreach not only boosted brand awareness but also established a thriving patient base for their expanding practice.